Rosé is a variety of red wine that is pinkish in color. Although the grapes used to make rosé are the same as those used to make red wine, the skins spend less time in the juice to make the color lighter and to reduce the level of tannins. Because the production process is closer to that of a white wine, rosé wines are not very tannic, either.
One alternate method of rosé wine production, although it is now frowned upon, is called blending. In 1975 Sutter Homes had a problem producing White Zinfandel because the yeast died before converting all the sugars into alcohol, so it led to a sweeter wine. They decided to sell the sweet pink wine as "Blush" and it became a hit. The word Blush was actually trademarked in 1978 by Kreck. The name caught on and has been in use ever since. Many people get confused thinking that White Zinfandel should be a white wine, when it is actually a more popular rosé variety!
Many peoples think all rosé wines are sweet, but they come in a range of different styles. Some, such as White Zinfandel and blushes are sweet. Others, like Provencal Rose can be very dry, so choosing one just right for you may be tricky. Rosé wine is best served chilled, and it is very food-friendly. Most people drink rosé as a starter wine or as an aperitif.