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Privacy policy

Last updated: November 3, 2026

The Liquor Store.com ("we," "us") is a wine and spirits store at 55 Flatbush Ave, Brooklyn, NY 11217. This policy explains what personal information we collect when you visit theliquorstore.com, order from us, shop in our store, or sign up for our emails or texts, and how we use and share it.

1. Information we collect

Information you give us: your name, email, phone number, billing and delivery address, date of birth, order details, messages you send us, product reviews, and loyalty and subscription details.

Age verification: we ask for your date of birth when you enter the site. Every delivery and pickup requires a valid 21+ photo ID. Our couriers and carriers may record the recipient's name, the ID check, a signature or a photo, and the time and place of delivery. We do not ask you to upload a copy of your ID.

Payment information: payments are processed by Shopify and our payment processors. We do not see or store your full card number.

Information collected automatically: your IP address, device and browser type, pages viewed, the site that sent you to us, and similar data collected through cookies, pixels and similar tools.

2. How we use it

  • Process, deliver and support your orders
  • Verify that you are 21 or older
  • Answer questions and handle returns and order problems
  • Send emails and texts you have agreed to receive
  • Run our rewards program, product reviews and wine club subscriptions
  • Personalize the site and product recommendations
  • Measure and improve our website and advertising
  • Prevent fraud and respond to payment disputes
  • Keep the records that tax and New York liquor laws require

3. Who we share it with

We do not sell your personal information for money. We share it only as needed with:

  • Shopify: our online store, checkout and payment platform
  • Delivery and shipping partners: Shipday and Uber Direct for local delivery, and UPS for shipping
  • Email and text messaging: Klaviyo
  • Rewards, reviews, subscriptions and recommendations: Smile.io, Judge.me, Awtomic and Rebuy
  • Advertising and analytics partners: Google, Microsoft (Bing), Meta (Facebook and Instagram) and Shopify Audiences, which help us show ads and measure how they perform
  • Banks and payment networks: when you dispute a charge, we share order, delivery, ID-check and communication records
  • Authorities: when the law requires it, or to protect our customers, our staff or our business
  • A buyer of our business: if the business is sold or merged

Sharing with advertising partners can count as a "sale," "sharing" or "targeted advertising" under some state privacy laws. You can opt out (see section 4).

4. Cookies, ads and your choices

You can accept or decline non-essential cookies in the cookie banner. You can opt out of targeted advertising at any time on our Your Privacy Choices page. We honor the Global Privacy Control signal sent by your browser.

5. Emails and text messages

You can unsubscribe from emails with the link in any message.

If you sign up for texts, you agree to receive recurring automated marketing and order messages from The Liquor Store.com at the number you provide. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are not shared with any third party, except the service providers that send our messages.

6. Your rights

You may ask to see, correct or delete your personal information, to get a copy of it, or to stop marketing messages. Email orders@theliquorstore.com. We will confirm your identity before acting and respond within 45 days. We will not treat you differently for using these rights. We may keep order records that the law requires us to keep.

7. How long we keep it

We keep personal information only as long as we need it for the purposes above. Order, payment and delivery records are kept as long as tax, liquor-law and payment-network rules require.

8. Security

We use reasonable administrative, technical and physical safeguards to protect your information, as New York law requires. No system is completely secure. If a breach affects your information, we will notify you as the law requires.

9. Age

Our website and products are for people 21 and older. We do not knowingly collect information from anyone under 21. If we learn that we have, we will delete it.

10. Other websites

Links to other websites are covered by those sites' own privacy policies.

11. Changes

We will post any changes on this page and update the date at the top.

12. Contact us

The Liquor Store.com, 55 Flatbush Ave, Brooklyn, NY 11217 · 718-222-0100 · orders@theliquorstore.com

55 Flatbush Ave, Brooklyn, NY 11217 Open in Google Maps