Campari Aperitivo

Campari was created in 1860 by Gaspare Campari in Novara, and its recipe is still secret. The US bottle is 24% and is coloured with artificial colours; the company stopped using cochineal in most markets in 2006.

It is intensely bitter, with bitter orange, cherry and herbs and a long, dry finish.

For a Negroni, an Americano or a Boulevardier, Campari is the one to buy; for a lighter, sweeter spritz, choose Aperol. For a wine-based red bitter, try Cappelletti.

The Negroni is equal parts Campari, gin and sweet vermouth with an orange peel. Campari and soda with a slice of pink grapefruit is the simplest serve.

We carry it in 750ml and 1-litre bottles, and it keeps well once opened, unlike vermouth. More bottles are under vermouth and aperitif, and the rest of our liquor is a click away. Pick it up at our Brooklyn store or get same-day delivery in Brooklyn, Manhattan & Queens.