Black Friday Wine & Liquor Deals

How our Black Friday sale works

Our Black Friday sale runs online only, from Friday, November 20 through Cyber Monday, November 30. Every bottle on this page is a Black Friday pick from our shelves in Downtown Brooklyn: Napa Cabernet, Bordeaux, Champagne, single malt Scotch, bourbon, tequila and more. From November 20, most are marked down online, with the regular price shown crossed out.

Quantities are limited and many bottles are down to their last few, so when a bottle sells out it comes off this page. Order by Wednesday, November 25 for delivery before Thanksgiving.

Pick up at our Brooklyn store, get same-day delivery in Brooklyn, Manhattan & Queens, or have it shipped to you. Must be 21+; photo ID required at pickup or delivery. See delivery and shipping details.

Shop by category: Wine, Champagne & Sparkling, Whiskey, Tequila & Mezcal, Liquor.

Black Friday FAQ

When does the Black Friday sale start and end?

The sale starts Friday, November 20 and ends Cyber Monday, November 30, 2026.

Are Black Friday prices the same in the store?

No. Black Friday prices are online only, for orders on theliquorstore.com. You can still order online and pick up at our Brooklyn store.

Can I use a discount code on Black Friday bottles?

No. Black Friday bottles are already marked down, so discount codes don't apply to them. Codes still work on full-price bottles.

When should I order for Thanksgiving?

Order by Wednesday, November 25 for same-day delivery in Brooklyn, Manhattan & Queens before Thanksgiving. Shipped orders take longer, so order those as early as you can.

Do you ship outside New York City?

Yes, to select states. See where we ship; you must be 21+ and sign for the delivery.